Most companies and business owners have heard a little bit about SEO. It’s something any online business needs to incorporate in order to succeed and grow in this new digital space. But what do they really know about SEO? People tend to think of SEO as something that’s costly and takes long periods of time to yield any results. Or, more importantly a return on your investment. That’s why we’ve compiled a list of our top 5 reasons you need to implement an SEO strategy. Find out how to take your business to the next level.
1. Improve Your Organic Listings
Today more and more people are spending their time online researching products and services they may be interested in order to make a more informed decision or purchase. Organic search also known as “Google it” is currently the most common way people will find your website. Google accounts for about 75% of search engine traffic around the world so it’s important to make sure your website is showing up in any relevant Google search using a long-term SEO strategy.
It is said that around 40 percent of all user clicks occur within the top 3 listings on the page.
Further to this, anyone who wants to eventually become a website authority needs to make sure they have a proper SEO strategy in place. Quality backlinks, positive user behavior including; more time on site, visiting more internal pages and optimized on-page elements and content will help ensure you rank higher in relevant searches.
2. Create a Better User Experience
At the end of the day it’s all about your user’s experience when visiting your website. By creating an SEO friendly website, you’re not only helping your organic search results you are also improving other important metrics such as time on site and pages visited. A user who visits a website with relevant information and an easy to navigate interface is likely to spend more time on your website rather than just leave after a few moments.
Where your site appears in any relevant search on Google depends on how relevant your website is to the search term being looked up. Having users stay longer on your website and visit more internal pages shows Google your website and content are extremely relevant to the search and will help increase your chance of being listed in the top 3 search results. A better user experience will also go a long way in helping your website become an authority in your industry.
3. SEO is a Long-Term Investment That Pays Off
Most often SEO is known as a long-term investment that tends to pay much further down the line. Many companies are scared to invest in something that doesn’t yield immediate results and ROI. This has even led many people to believe paid search is a better option as you do get results much faster. But why is SEO so important and how does it pay off?
It’s true in order to implement and see results from a proper SEO strategy you need to invest time and money, but they pay off is more than worth it. It’s been shown that most website visitors arrive through organic search and not through paid search. The overall quality of users are much higher when they arrive through organic search and tend to spend more time and your website and also convert much better. It’s always good to have a paid search strategy as well to compliment your SEO however, in the long run SEO will almost always generate more visits and more conversions. SEO should not be looked at as a cost but rather as an investment in your company’s future.
4. SEO is quantifiable
This ties into the previous point. By sending the right message to the right person at the right time, you can drastically increase your conversion rates. By targeting users according to which group they belong to or which products they previously purchased, you can make sure to send them much more effective offers. It’s essential to maximize every communication with your customers to get the most out of your marketing efforts.
5. SEO Helps Build Credibility and Trust
The main focus of many websites should be to create credibility and trust with their users. But how does SEO help you do that? By focusing on the user experience and proper SEO guidelines websites can better engage with their visitors. This helps create a better overall user experience. More visitors will stay longer and visit more pages which also helps Google understand how relevant your website is. So, when someone searches for keywords related to your product or service, they have a better chance to be found.
Google prides itself on trying to display the most relevant websites and information when using their search engine. In order to do this Google will look at multiple factors across many different websites. By establishing credibility and trust with your visitors you help ensure Google will display your site in more searches.
Thinking of implementing your own SEO strategy? Or maybe you would like a free consultation on how SEO can take your business to the next level. If so, don’t hesitate to contact ThreeeDots.
For more information or to schedule your free consultation send us email to marketing@threeedots.com or visit us at https://threeedots.com
