Not many businesses think about blogs as an essential part of their online marketing strategy. But allow us to use this blog to crystalize on this topic: blogs are among the most critical and essential elements of your business’ content marketing strategy. It gives relevance, value, and power to your brand, which drives traffic to your website. That’s what businesses want after all.
There are tons of reasons for blogging twice a week for your website, but we’ll begin with the top 3 reasons.
Below are the top 3 reasons blogs are necessary for your online content marketing:
1. Develop brand value
2. Improve SEO ranking
3. Engage with your customers and convert
1) Develop Your Brand Value
Q. What is a brand?
A. It’s the visual way to differentiate your product and its services from the others and help your audience understand and recognize it the way you wanted. Some brands want to be perceived as premium and expensive; others want to be identified as competitive and offer a fair price for everyone. A brand can sound happy, such as McDonald’s or even Yahoo!, and others can have a serious tone-of-voice like Capital Investment Banking companies or insurance agencies.
How can my blog affect the way my brand is perceived?
Blogs are a direct way for businesses to communicate with their leads and customers. Blogs are a flexible way to talk about “everything” around your brand without using a sales-rhetoric approach.
Say you’re an insurance agent, and you want to show the world that you’re the go-to person for any insurance-related matter. Your website will give the “About Us,” mission statements, images, FAQs, and aesthetic homepage, testimonials, and contact us forms. But your blogs are an excellent opportunity to discuss many issues and questions your customers and leads may have. For example, blogs about “Why is insurance important,” The 5 ways to reduce insurance costs, or “when is it best not to involve the insurance company”?
By engaging with your audience about various insurance topics, you don’t talk to your audience; you speak with them – and this allows an engaging dialogue that answers people’s questions and builds trust and a long-term relationship.
2) Improve SEO ranking
SEO is defined and reached thanks to three main elements (there are more, but we’ll keep things simple for now). Lacking one of them will take your business more time and money to get a high SEO score.
The 3 SEO elements are: (1) keywords, (2) backlinks, and (3) on page technical SEO
Alright, alright, let’s demonstrate how this works.
Keywords – Keywords are the words and terms that your business’ target audience uses to search for your services. The more blogs you have, the more opportunities you have to target more of your keywords. By adding more blogs, you can cater to broader parts of your audience’s needs.
Backlinks – Backlinks are crucial to making your website climb the SEO ladder. The more your website is backlinked by high authority websites, the more authority it receives. And the more authoritative it becomes, the higher it goes in the SEO optimization game.
Since blogs are about everything (your business can cover any topic it desires) , you could choose blogs about trending topics to reach a relevant audience that is ALREADY SEARCHING for these topics. You don’t need to go out of your way. A good trick is to begin by checking Google Trends.
There are more SEO advantages like guest blogging on your website (which can draw other bloggers’ audience into your website) or blogging on other websites – backlinking to your website. You get the gist. This is why you need to create a growing number of blogs – and yes, for some companies, we recommend two blogs a week!
3) Engage with your customers and convert
Blogs are more engaging than almost any other social media or content marketing strategy. This is because you can add a “write a comment” at the end of the blog or be so exciting and valuable to your readers that it will draw a reaction.
Engagement increases conversion rates. It also reduces bounce rates: when a user in your website scrolls only on one page. Even if the user is on the same page for 10 dreadful minutes, it will be considered a bounce rate because he/she is not engaging.
Although Google’s algorithm is mysterious and hidden in its top-secret G-Vault, we have strong reason to believe that Google determines engagement when a reader scrolls between more than one page on a website.
Blogs are an excellent method to create such a reaction by the reader. This is done by hyperlinking to other blogs (when relevant), requesting them to comment, or redirecting to other website parts.
At ThreeeDots, we are well-aware of these nuances – and nuances we haven’t even shared with you to spare you from the details. But blogs are a work of art and algorithm-based method powered by Google, Bing, and Yahoo!
We are happy to speak with you about your brand and how you want it to be perceived by your target audience – with the help of blogs.
TIP! A good book on blogs we recommend is The Million Dollar Blog by Natasha Courtenay Smith.