MailChimp vs. HubSpot

If you’re Googling marketing automation and have started doing a little research on the subject, then you have already taken your first step. However, once you’ve taken the first step in deciding to implement marketing automation, you need to take the next step. Deciding which platform or software to use to achieve your goals. Although there are numerous options available to choose from, they are all right for you. That’s why we put together a quick review of 2 of the most popular marketing platforms, HubSpot and MailChimp.

MailChimp vs. HubSpot

Mailchimp

MailChimp

MailChimp has been around for many years and is highly recognizable thanks to its monkey-based branding. The company established itself as a significant player in the world of email marketing. In the past year, they’ve expanded to become a full-featured marketing automation platform. The company has evolved from being an email sending platform to offering so much more.

Some Pros:

Some Cons:

Who is this service right for?

We usually recommend small to medium businesses to go with MailChimp. As long as you don’t have tens of thousands of users in your database or if you’re just starting to add customers, then MailChimp might be an excellent solution for you. Creating newsletters and setting up basic funnels or auto-response emails is fairly easy and straightforward to get done. Companies with large databases or looking to implement more complex funnels and automation should consider our next option.

HubSpot

HubSpot

HubSpot is one of the leading providers of marketing automation and CRM software available today. They offer a robust set of tools and features that can help you manage your entire online marketing strategy and activities in one place. If you want to send emails, create detailed funnels, schedule blog posts and social media posts in advance, or connect your acquisition teams with your marketing teams through one platform, then HubSpot can do it all, and more. Just remember more features don’t necessarily mean it’s better or the right choice for you. Let’s break down some of the pros and cons.

Some Pros:

 Some Cons:

Who is this service right for?

HubSpot is intended for medium to large companies that are already running their marketing plans and activities. If you’re looking to automate every aspect of your online activity, then HubSpot could be a great solution. Prepare and schedule your blogs, social media posts and newsletters to go out at the same time. Or, if you prefer, you can schedule everything to go out separately and at different times or days. Not all of the features available will be necessary or required for your specific needs. Small or new businesses looking to get started with marketing automation or even just with something simple like sending newsletters should look to MailChimp services instead.

Conclusion

Depending on your goals and needs, you may prefer one option over the other. The important thing is to outline your goals and what you need from your new platform. Then you can visit each site to get a full list of all the services and features each platform offers to get more information.

ThreeeDots is an experienced marketing automation company that is certified with MailChimp and HubSpot platforms. With over ten years’ experience, we know our way around many different platforms and services on the market today. We can get you set up and running in no time.

For more information, visit us at https://threeedots.com, or email us at marketing@threeedots.com

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