Most companies and business owners have heard a little bit about SEO and that it’s something that any business that has a website needs to incorporate to succeed and grow in the digital space. But what do we know about SEO? What is the power that drives it? Most people tend to think of SEO as costly and take long periods to yield any results. Is there an excellent ROI for investing in SEO? We have discussed 5 reasons your business needs seo.
Although there is a time factor to SEO, it’s mostly a case of what you do during the time to improve your website’s search engine positioning.
5 Reasons Your Business Needs SEO
We’ve compiled a list of our top 5 reasons why you need to implement a content strategy to take your business to the first page on Google.
1. CONTENT MARKETING
So what exactly is content marketing? Simply put, it’s preparing content with a predetermined goal of creating marketing opportunities meant to better engage with your audience or potential customers. Every piece of content we create is thoroughly researched and precisely crafted to engage your website visitors so they can; learn more, read more, and eventually make an informed purchase.
In this day and age, where people’s attention span keeps getting shorter and shorter, it’s essential to make sure every word on your page has value. Research shows that an average user will decide within the first 5 to 10 seconds of being on your website to stay or leave. If you’re not creating high-quality content marketing, you risk the chance of losing visitors in the first few seconds.
The more valuable the content, the more it will generate traffic to your website – and Google counts that traffic. The more counts, the more value, the better the score.
2.Use Infographics to explain complex issues and statistical data
Infographics are a great way to show your visitors complex information in an easy to digest manner. Infographics incorporate graphs and charts that present essential and relevant data on how your website performs with a short and concise explanation that helps bring it all together. When you’re looking to inform your users on some vital information, or you need to present an update on how your website is performing to the board, infographics can help your intended audience better understand what you’re trying to say.
What does that have to do with SEO? By using infographics, you create content that is understandable and interesting. Fewer users bounce from your website (leave your website), and lower bounce rates = more engagement – and Google crawlers see that too.
3.Create a Better User Experience and User Interface
It’s all about your user’s experience when visiting your website at the end of the day. By creating an SEO friendly website, you’re not only helping your organic search results, but you are also improving other essential metrics such as time on site and pages visited. A user who visits a website with relevant information and an easy to navigate interface is likely to spend more time on your website, scroll through pages (which is excellent for your bounce rates) rather than just leave after a few moments.
Where your site appears in any relevant search on Google depends on how appropriate your website is to the search term being looked up. Having users stay longer on your website and visit more internal pages shows Google your website and content are incredibly relevant to the search and will help increase your chance of being listed in the top 3 search results. Better user experience will also go a long way in helping your website become an authority in your industry.
4. Choose and use the right images
The old expression of a picture says a thousand words could not be more relevant to content marketing. To create a good user experience, you need to sprinkle your content with images. Since images are usually the first thing on the page a user’s eye is drawn to, the images you select need to be relevant and make sense to the page’s content.
Blogs, articles, websites, mini-sites, and landing pages all need to incorporate images to help your users better digest all the words and content written on the page. Too many words on the page can cause the user to feel overwhelmed and lost, causing them to leave. Better user experiences get you better placement on Google search results.
5. Use of keywords
Writing content involves the use of words – thousands and thousands of words. But only using words is not enough to improve SEO – the idea is to use valuable keywords that position your brand as an authority in its field. People will understand the message, and Google’s crawlers will eventually identify them.
There’s a way to use them, and there’s a timing factor, too, especially when dealing with competitive keywords vs.long-tail keywords.
SEO won’t just happen because of goodwill or beautifully designed websites. It requires ongoing production and distribution of highly unique and high-quality content that has value to your audience.
At Threee Dots, content marketing and marketing automation has always been the core of our business because it is the #1 method to drive inbound marketing and improve SEO scores. We invest highly in researching each topic and keywords to take one step higher – or get one page closer to the top of Google’s search pages.